The Moderating Role of Quality Management in Strengthening the Relationship Between AI-Driven Digital Transformation and Innovation Culture in Universities: A Field Study in the Higher Education Sector

Abstract

The better schooling sector is in a rapid digital transformation fueled via artificial intelligence (AI), reshaping institutional fashions and influencing university innovation surroundings. This study examines the impact of AI-driven virtual transformation on the lifestyle of innovation in universities, highlighting the moderating position of nice management in improving this dating. Using a descriptive-analytical method supported by an area study, statistics have been collected from educational specialists and analyzed via Structural Equation Modeling (PLS-SEM) with SmartPLS4.

The findings suggest that AI-driven digital transformation appreciably complements the culture of innovation, with its effect largely depending on the effectiveness of pleasant management inside instructional institutions. Key dimensions of virtual transformation, consisting of sensible automation, data evaluation, choice-making, and consumer revel in development, definitely affect innovation, both immediately or via the mediating role of first-rate management. Furthermore, the examination shows that a systematic best management framework facilitates addressing technological integration demanding situations and aligns AI technologies with institutional goals, fostering innovation.

The review recommends strengthening good control practices as a key enabler of effective digital transformation, strategically investing in AI technologies to promote innovation, and fostering flexible academic environments that adapt to technological improvements. It additionally stresses the need for clear policies on pleasantness and innovation to maximize the advantages of virtual transformation in higher education.